The star complained against the brand that broadcasted his song “Miss Lolo” in one of their commercials, claiming that no contract had been made between them. A version that denies the production company Pygma Communication.
On November 14, the Kinshasa court will have to settle the dispute between the Ivorian star Meiway and the telephone operator Vodacom Congo. At the beginning of April, when one of Meiway’s Congolese fans announced that his famous song Miss Lolo was being shown in an advertisement, the Ivorian artist lost his anger.
“I was surprised because I am both the performer and the executive producer of this title, and I had heard nothing. Normally, there should have been a tripartite contract between the producer of the spot, my co-producer JPS Production and me. So I immediately seized a lawyer on the spot, who made note the crime by the police on April 25 and filed a complaint, “explained the singer Jeune Afrique.
A dubious intermediary, according to the singer
The spot in question, which promoted the Smart Mini 7 phone, was produced by Pygma Communication, the leader of the advertising and communication branch in Central Africa.
I think they got scammed, but that’s not my problem
Meiway continues, “Vodacom Congo told us that a contract did exist.” According to the singer, the latter was concluded with an intermediary who introduced himself on behalf of JPS Production but was not authorized to do so.
“I think they got scammed, but that’s not my problem. My problem is that my song has been used, and my rights have not been respected, “says the singer who seeks $ 4 million in damages to the operator. Pygma Communication give their own part of the story
Contacted by the publication house Jeune Afrique, Vodacom Congo sent us back to the Pygma Communication agency, which created the commercial. Alain Yav, co-founder of the latter, does not subscribe to Meiway’s version.
“We signed a contract with Hurikan Group, which provided evidence that they had the rights to the music. The album was produced by JPS Production, which sold its portfolio to Showbiz, which in turn sold them to Hurikan Group, “he certifies, showing Jeune Afrique a copy of the contracts.
According to the artist, his request “is not a question of money”. He says he wants to “teach them a lesson” in the name of “respect for artists in Africa, who too often let themselves be”. But, he warns, “more and more, artists are trained in legal matters and learn to enforce their rights.”
If that does not happen in the DRC, I will take the case to the French courts